TikTok is introducing a updated setting that permits them to reduce the amount of AI-made content appearing in their feeds. This move comes as the platform disclosed that it now features over 1 bn AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale launch. This shift aligns with a rise in content created by AI, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing content creators on a competing service only show AI-generated videos. A significant portion of this material is considered “AI slop”, a label for substandard, factory-style content that is frequently absurd or surreal.
Our research shows that numerous viewers like content created using AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the ability to increase or decrease of that, depending on their own choices,” commented a platform representative.
AI on the Platform
The service announced that there are now 1.3bn videos on its network tagged as artificially created. Collectively, more than 100 m videos are submitted to the app every day, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI-generated videos they view by accessing the content preference option in the platform and selecting the AI content topic. Further subjects that currently be modified under the tool cover politics, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s guidelines oblige users to tag lifelike AI-generated content, and it prohibits harmful deepfakes of celebrities or emergencies. Any believable AI video that is unmarked can be deleted under its user guidelines.
Furthermore, the service will now add an AI-generated label to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is designed to deter users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is also establishing a $2m awareness program for experts and institutions to develop educational content about responsible artificial intelligence. This initiative will assist educational bodies focused on teaching computer science.
Platform Protection
The platform has defended its content review process, amid discussion over proposals to lay off numerous review team members in the United Kingdom. TikTok is expected to cut hundreds of positions in its content moderation team in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it is viewed by people. The company stated a significant reduction in explicit and harmful content handled by safety staff over the previous year due to reliance on its machine learning processes.
It is vital to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
