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This Tug-of-War Over the Cable News Network Shows The Extent to Which Broken American Media Now Is.

This past Thursday night, while unconfirmed reports spread concerning the Brown University gunman, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although it is by no means a flawless news source, her words rang true to many. It is one of the outlets where one can locate fact-based and mostly reliable reporting – notably during breaking news situations such as the one taking place in the vicinity of a New Hampshire storage facility.

An Uncertain Situation During a Business Tug-of-War

But CNN, now 45 years old, finds itself in a uncertain state as two huge media corporations vie for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has turned into a high-risk game of corporate ownership, rather than as a question of what benefits the information-seeking public.

“This represents another instance of the profound systemic issues with origins in decades of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.

“It is often framed as a financial tale with powerful individuals as the main characters, but there is hardly any discussion of the societal benefit,” Pickard said.

A Further Element: The Former President

The network's predicament is further muddied by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” foe.

Recall the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will protect him from negative coverage and examination. That is a factor in why he seems to favor Paramount Skydance, which has made a hostile bid.

Trump has reason to favor that company more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that storied news network.

A Possibility of Further Uncertainty

It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. That would be a welcome development to many at the network, but it’s far from a guarantee of stability. That setup could set up CNN for a future sale. The cycle continues.

In the view of Timothy Wu, a lot of this is illegal, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should block both deals.

“Both acquisition attempts would be bad for the country, and both should be opposed by regulators,” Wu recently wrote.

The Core Issue and a Way Ahead

Regardless of the resolution with this particular battle, the underlying crisis persists.

“What we have now is a profoundly system hostile to democracy, but we ought not succumb to the belief that change is impossible,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to create this hyper-commercialized monster, and new policy decisions can address it.

Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that should not imply it will not happen in the future.

Initiatives that bolster independent news organizations, aid local journalism, subsidize public media, and outlaw the consolidation of media power in too few hands are achievable – they are essential for a functioning democracy.

When it comes to media ownership, size does not equal quality. And news organizations such as CNN shouldn’t be pieces in the newest merger game.

By

Jacob Mora

Tech enthusiast and business strategist with over a decade of experience in digital transformation and innovation.

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